Technical Sales and Marketing Part 2: This week we will cover some simple definitions used in the industrial sales and marketing process followed by a brief overview of an industrial salesperson.

http://www.motordiagnostics.com/podcasts/PenroseLectureSeries_SM2.m4a

The next topic in the Penrose Lecture Series is Technical Sales and Marketing (S&M). In this part of the lecture series, we are going to cover the mechanics and philosophies of technical industrial sales and marketing. This will provide training and insight for the sales or marketing professional and an understanding of what these guys are up to for the client or customer.

In Part 1, we introduce the topic and discuss evolving, entrenched and distruptive technologies or services.

http://www.motordiagnostics.com/podcasts/PenroseLectureSeries_SM1.m4a

Your host is Dr. Howard W. Penrose, Ph.D., CMRP

In this Podcast, we will cover Part 6 of the Maintenance and Management Communication Study. This is the last section of Part 1 of the study and covers the Root-Cause-Analysis of the maintenance and management communication issue, findings and recommendations.

http://www.motordiagnostics.com/podcasts/PenroseLectureSeries_Communication6.m4a